Facebook Lures Advertisers With Educational FastTrack and Start To Success

Interest targeting? Sponsored Stories? Advertisers need a whole new skill set to succeed in social, and Facebook must dispense this education to keep revenue growing. To smooth the learning curve, Facebook currently offers two introduction programs for first-time advertisers. FastTrack sets up brands and medium-sized business with an ads rep consultation and best practice-filled resources, while Start To Success gives small businesses expert phone support and?a $50 ad credit to experiment with. ?Understanding breeds confidences breeds big spending.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/qxEcKkK9IYM/

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